Classical Vauxhall

Classical done differently

Brand identity | Brand strategy | Campaign design | Events | Print design | Web design

With a mission to open up classical music to new audiences and challenge its formality, Classical Vauxhall champions new and established talent in Vauxhall’s quirkiest venues. A collaboration with the BID, the LPO and artistic director Fiachra Garvey, the programme has a strong community element with schools workshops and performances. Taking its cue from the Vauxhall master brand, the bright, impactful identity is suitably unexpected for a classical concert. We are also responsible for marketing the event; this sold out in 2019 for its inaugural year, and the online 2020 event reached 46 countries and was streamed nearly 20,000 times.

Taking its cue from the Vauxhall master brand, the bright, impactful identity is suitably unexpected for a classical concert.

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