With a mission to open up classical music to new audiences and challenge its formality, Classical Vauxhall champions new and established talent in Vauxhall’s quirkiest venues. A collaboration with the BID, the LPO and artistic director Fiachra Garvey, the programme has a strong community element with schools workshops and performances. Taking its cue from the Vauxhall master brand, the bright, impactful identity is suitably unexpected for a classical concert. We are also responsible for marketing the event; this sold out in 2019 for its inaugural year, and the online 2020 event reached 46 countries and was streamed nearly 20,000 times.